Master Experience

A Scalable Design System for Global Pitch Excellence

Led the creation of a fully componentized Master Design System for CleverTap’s pitch decks — a framework built for consistency, scalability, and global adaptability. This project, titled Master Experience, focused on unifying the visual language of product storytelling across regions, ensuring every deck delivered clarity, impact, and brand alignment.

The system was designed not just as a static template, but as an iterative, feedback-driven structure, continuously refined based on user experience insights from stakeholders, product teams, and field marketing across markets.

Problem-Solving Focus:

Built a modular component library for pitch decks, enabling fast, consistent, and flexible deck creation across global teams.

Ensured seamless alignment between product narrative, design visuals, and sales messaging through a well-structured master system.

Incorporated UX feedback loops to iterate, enhance, and optimize the design system based on real-world usage and stakeholder inputs.

Delivered a scalable design foundation that supports localization without compromising brand integrity or storytelling quality.