Jio Financial Services

I’m part of the core founding team at Jio Financial Platform Services Limited (JFPSL), driving the design of the JFS super app. My work spans product thinking, visual systems, and end-to-end execution across key financial journeys including Personal Loans, Credit Cards, Tax flows, and Jio Points. I’ve been closely involved in shaping both the experience and the underlying visual language for these offerings.

At Jio BlackRock AMC, I’ve led visual design for multiple NFO launches, translating complex investment narratives into clear, compelling communication. I also had the opportunity to name a Specialized Investment Fund (SIF) PRIM SIF aligning brand, positioning, and product intent into a single identity.

For Jio BlackRock Wealth Management, I act as the point of contact for design execution across key touchpoints, including key visuals, campaign emailers, and concept development, ensuring consistency and quality across communications.

Currently, I’m working on the Jio BlackRock Broking app as a Product Designer. I’ve owned the onboarding experience end-to-end and contributed significantly to core journeys such as the homepage, order placement flows, order details, and transaction experiences focusing on clarity, speed, and trust in high-stakes financial interactions.